Sunday, July 12, 2009

Downtown Dallas Video Boards: New York Times Square

From: Dallas Business Journal
by: Phoebe Wu /// July 10, 2009

Five LED video boards, championed by Spectrum Properties Ltd. and The Okpa Co. LLC, are set to go up in downtown Dallas by the end of 2009.

Reminiscent of the moving advertisements in New York City’s Times Square, these boards will feature various advertisements and be used to create economic energy and excitement downtown.

After three years of negotiating with the City of Dallas and $150,000 in development costs, Spectrum, a Dallas-based real estate developer, and Okpa, an Addison-based commercial real estate brokerage, received City Council approval June 10 to install two of five planned boards downtown. The other three are awaiting final approval for the six-year permits.

The first two boards will be installed on the Main Street and Elm Street façades of the Third Rail Lofts building at 1407 Main St., which Spectrum and Okpa redeveloped together. The final three are proposed to go on nearby buildings along Commerce and Main streets.

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