Taking Downtown Dallas Investment a Step Further

From: Dallas Urban Core
September 16, 2009

Today Mayor Tom Leppert announced the details of an effort that has been in the works for the last several months, through cooperation of the City, DOWNTOWNDALLAS and the Dallas Regional Chamber. Called “Bold Moves”, the initiative is a unique, multiphase CEO-to-CEO business to business recruitment effort.
Bold Moves aggressively targets CEOs primarily from California and the Northeast corridor whose businesses are feeling the effects of the poor economy, tax increases and excess regulation. The “Make a Bold Move” campaign highlights the benefits of moving to Dallas and how the bold move of relocating headquarters will create positive change in a company. The campaign elements include videos, direct marketing, e-mail, iPhones and an invitation-only Web site. To check out a preview visit downtowndallas.org.

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